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Builds AI digital workers—including Alice (outbound SDR) and Jordan (multilingual AI phone rep)—that automate sales prospecting and outreach for B2B go-to-market teams.
Builds AI digital workers—including Alice (outbound SDR) and Jordan (multilingual AI phone rep)—that automate sales prospecting and outreach for B2B go-to-market teams.
Founded in late 2022 in London by Hasan Sukkar and Prabhav Jain. Sukkar, a 2x founder with prior startup exits, saw B2B sales teams wasting hours on repetitive prospecting. 11x launched Alice, billed as the world's first AI SDR, to automate that work. The company raised $76M by November 2024 across a Benchmark-led Series A and an a16z-led Series B at a $320M valuation. In May 2025, Sukkar moved to executive chairman and Jain, a former Brex engineer and MIT graduate, became CEO.
Sukkar moves to non-executive chairman; Jain, a former Brex engineering leader, becomes CEO. No specific reason for the change was disclosed.
Alice 2.0 gains the ability to re-schedule outreach when a lead is unavailable, making her more autonomous than the original.
The partnership enables 11x digital workers to interoperate with IBM's enterprise AI platform.
a16z led the round with participation from HubSpot Ventures. The company plans to expand its lineup of AI digital workers beyond Alice.
Benchmark led the round with participation from existing investors to fund expansion of Alice, the company's AI SDR product.
$76M raised total