BS
Amagi is a cloud-native SaaS platform for broadcast and streaming TV. It enables media companies and content owners to launch, distribute, and monetize linear channels across Free Ad-Supported Streaming TV (FAST) and CTV platforms. Products span live production, content preparation, channel playout, signal delivery, and targeted advertising.
Amagi is a cloud-native SaaS platform for broadcast and streaming TV. It enables media companies and content owners to launch, distribute, and monetize linear channels across Free Ad-Supported Streaming TV (FAST) and CTV platforms. Products span live production, content preparation, channel playout, signal delivery, and targeted advertising.
Founded in 2008 in Bengaluru by Baskar Subramanian, Srividhya Srinivasan, and Srinivasan KA — three friends who met at Government College of Technology, Coimbatore. After selling their prior startup Impulsesoft to NASDAQ-listed SiRF Technology, they founded Amagi to modernize broadcast infrastructure using cloud technology.
Amagi Media Labs listed on BSE and NSE on January 21, 2026, raising approximately Rs 1,789 crore (~$215M). The IPO was subscribed 30x and raised Rs 805 crore from anchor investors.
Ahead of its IPO, Amagi Media Labs raised Rs 805 crore from anchor investors including SBI Mutual Fund, Goldman Sachs, and Mirae Asset Management.
Amagi reached the milestone of powering over 9,000 channel deliveries across 300+ content distributors, processing 500K+ hours of content and generating 26 billion+ monetized ad impressions annually.
Virgin Media launched a suite of new FAST channels on its platform, powered by Amagi's cloud broadcast technology in partnership with 24i.
Plex joined Amagi's CTV content marketplace, enabling content brands to distribute linear channels to Plex's global audience of streaming viewers.
General Atlantic led a $100M Series F round in Amagi, valuing the company at over $1.4B, to accelerate expansion in FAST channels and global CTV advertising.
Amagi reported over 100% year-over-year revenue growth as demand for CTV-led content experiences and FAST channels surged globally.
Cox Media Group selected Amagi to power a major expansion of its digital streaming strategy, launching new FAST channels across streaming platforms.
Amagi launched Amagi LIVE, a cloud-native live production and delivery product that allows content brands to broadcast live events globally without traditional satellite infrastructure.
Amagi raised $100M in a Series E round led by Accel, with participation from Premji Invest and Avataar Ventures, to expand its cloud broadcast and CTV platform globally.
Co-Founder
Previously Co-Founder at Impulsesoft
Government College of Technology, Coimbatore
Co-founded Amagi in 2008 alongside Baskar Subramanian and Srinivasan KA. Previously co-founded Impulsesoft.
Co-Founder
Previously Co-Founder at Impulsesoft
Government College of Technology, Coimbatore
Co-founded Amagi in 2008. Previously co-founded Impulsesoft which was acquired by SiRF Technology.
$428M raised total