SM
Shoaib Makani
Co-Founder & CEO
Previously Investor at Khosla Ventures
UC Berkeley
Co-founder and CEO of Motive (formerly KeepTruckin). Previously worked at Khosla Ventures before starting the company in 2013.
AI-powered fleet operations platform: hardware (dash cams, ELDs, vehicle gateways, asset trackers) combined with software for fleet management, driver safety, spend management and operational analytics for trucking, logistics and physical operations companies.
AI-powered fleet operations platform: hardware (dash cams, ELDs, vehicle gateways, asset trackers) combined with software for fleet management, driver safety, spend management and operational analytics for trucking, logistics and physical operations companies.
Founded in 2013 as KeepTruckin by Shoaib Makani (CEO), Ryan Johns and Obaid Khan, the company began with an electronic logging app for truckers responding to U.S. ELD mandates. Over a decade it expanded into AI dash cams, fleet management software and spend management, and rebranded as Motive in 2022 to reflect its broader physical-operations platform. The company filed for an NYSE IPO under the ticker MTVE in December 2025.
Tomasz Tunguz analyzes Motive's S-1, comparing key metrics (ARR, growth, gross margin, NRR) to peer Samsara at IPO.
SaaStr reports Motive crossed $500M ARR, with large customers (>$100k ARR) accounting for nearly 30% of total ARR and growing 49-58% YoY.
Motive Technologies filed a Form S-1 with the SEC in December 2025 for a proposed IPO on the NYSE under ticker symbol MTVE, expected to price in 2026. The company reported $501M ARR as of September 30, 2025, with 4,508 employees.
Exclusive interview with Motive CEO Shoaib Makani covering AI strategy, IPO plans, and lessons learned.
Shoaib Makani discusses AI and automation in logistics on McKinsey's Logistics Disruptors series.
KeepTruckin (now Motive) raised $150M co-led by Insight Partners and Kleiner Perkins at a $2.85B valuation, with participation from GV.
In 2022 KeepTruckin rebranded to Motive, reflecting its expansion from electronic logging into a broader AI-powered platform for physical operations.
Co-Founder & CEO
Previously Investor at Khosla Ventures
UC Berkeley
Co-founder and CEO of Motive (formerly KeepTruckin). Previously worked at Khosla Ventures before starting the company in 2013.
Co-Founder
Co-founder of Motive (formerly KeepTruckin) alongside Shoaib Makani and Obaid Khan.
Co-Founder
Co-founder of Motive (formerly KeepTruckin) alongside Shoaib Makani and Ryan Johns.
$340M raised total